Your taste is superb. Your home is decorated perfectly. You are proud of your design, the wall colors you have chosen and your cool accessories. There is no way that you need a home stager. After all, your place is kickin’.
Here’s the thing about selling though. Home staging has nothing to do with how good of a decorator you are. It doesn’t mean that your taste isn’t good or that you are bad at decorating. Home staging is about marketing your home to a specific target buyer. It’s about using principles of design and purchase psychology to get you a specific result; a financial result. It is about packaging your home to appeal to the people who will be laying down their hard-earned cash to buy it – odds are their taste is different from yours.
Selling your home is a business and you are now the VP of Marketing.
Sure your real estate agent will make sure Continue reading