There are 3 key elements that you can control when selling your home: these are Price, Presentation and Promotion. To get the highest sales price in the shortest amount of time all of these elements need to be maximized. (Now lots of people will tell you that LOCATION is the most important element – and location is very important however, we cannot do ANYTHING WHATSOEVER about your location, we can only reflect it in the price, the presentation and the promotion.)
Price: Price is critical and it is an art, a science and a constantly moving target. The selling price of your home sadly, has nothing to do with how much you bought it for, how much you owe or how much you hope to see in net proceeds after the sale. It is based on market conditions, your competition, the size, square footage, number of rooms, improvements and selling features of your home. Good realtors will do a market analysis for you to give you a recommended selling price for your home – please don’t rely on the often highly inaccurate estimate you might see on real estate websites. Your best bet on selling fast is to price your home competitively – not too high and not too low. We recommend listening to your agent – after all, that’s what they are there to help you with and they are experts in this area.
Presentation: How your home looks, feels, smells and compares to others is your presentation. This is where cleaning, de-cluttering, making repairs and simple updates and then staging come into play. Presenting your home in the right way can Continue reading