Somehow word has gotten out that white is a good color to paint when selling your home. Unless you live in a light filled contemporary home, full of windows and on a beach or in an uber modern abode, this could not be further from the truth. Simply put, when it comes to selling, white walls are not your friend.

True, a neutral color is a must when it comes to staging – the key word is color. The house should feel light and bright, yet warm and comfortable. White is cold. White spaces feel stark and they don’t complement most furniture and accessories. White walls will not generate the desired response in your buyers, but many colors will. Choosing a color when selling is completely different from choosing a color when you decorate your home to live. You want to remove your personality from the home so that the new buyers can imagine themselves living there. But you don’t want the house to have NO personality, i.e. white walls, you want it to have a neutral personality – one that could work with all different styles, tastes and colors of furniture. Think Pottery Barn, Restoration Hardware or Crate & Barrel when choosing a paint color. Notice how the strong colors are typically in the amazing accessories?

Soft tans and beiges work well as can Continue reading →